BSc (Hons) Digital Marketing

Our digital marketing degree has been designed for people who want to shape the future of marketing through digital channels. Whether you’re an aspiring digital marketer or seeking to enhance your existing knowledge, this course will equip you with the skills you need for a successful career in digital marketing.

marketing. Through a blend of theoretical knowledge, hands-on experience, and an internship programme incorporated into your degree What makes studying at Arden University different is our commitment to vocational learning. Our innovative approach focuses on cultivating the technical competencies essential for success in digital studies in Level 5, you’ll develop the practical skills needed to thrive.

We are working towards obtaining triple accreditation from the Chartered Institute of Marketing (CIM), the Digital Marketing Institute (DMI), and the UX Design Institute (UXDI). Upon graduation, this will allow you to showcase your expertise and significantly enhance your employability.

Your assessments on this course have been designed to simulate real-world scenarios, ensuring that you can apply your knowledge and skills with confidence. From crafting social media strategies to pitching digital marketing campaigns, every assignment prepares you for the challenges of the industry.

Our bachelor’s in digital marketing isn’t just about acquiring knowledge—it’s about embracing diversity and fostering global perspectives. With case studies from around the world and mentorship from industry experts, you’ll gain insights into how digital marketing is practiced across different cultures and contexts.

Unlock your potential as a digital marketing trailblazer. With our supportive learning environment and industry-aligned curriculum, the possibilities are endless.

Modules

Level 4

  • Understanding Digital Marketing
    • Content Production
    • Audience Fundamentals
    • Managing Social Media
    • Building Digital Platforms
    • Resource Management

Level 5

  • Digital Advertising
  • Search Engine Optimization and Copywriting
  • User Experience Design
  • Digital Marketing Campaigns
  • Research for Digital Marketing
  • Digital Internship

Level 6

  • Digital Marketing Analytics
  • Global Brand Management
  • Digital Marketing Strategy
  • Strategic Customer Experience Design
  • Digital Public Relations
  • Digital Marketing Showcase

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